The World’s First Luxury E-sports Apparel Brand: E1337
E1337, the world’s first luxury E-sports apparel brand is officially being launched in the fourth quarter of 2020.
With E-sports experiencing exponential growth over the last decade and over 500 Million E-sports fans expected by the end of 2020, E1337 is well positioned to service a growing fashion apparel need for this new and younger digital generation of sports fans.
E1337 (pronounced “Elite”) is derived from the word elite and the term “leet” (1337), used as an adjective to describe formidable prowess or accomplishment, specifically in the fields of online gaming and computer hacking.
Founded by a professional team of passionate gaming and design enthusiasts, E1337 apparel was developed from the ground up with the gamer lifestyle in mind. From the choice of materials, to decisions on the smallest clothing design elements, every aspect of each E1337 apparel piece is designed to maximize comfort, performance and aesthetics.
Designed, sourced and manufactured in the Mecca of E-sports, Seoul South Korea, E1337 empowers E-sports Enthusiasts to unleash their inner champions and be victorious in the arenas of gaming and life.
“E-sports is undeniably the new frontier of sports. Sports jerseys are an essential form of expression with basketball, football and baseball fans. Yoga pants are no longer just a functional piece of apparel, but a way for yoga practitioners to express their allegiance to a healthy lifestyle. E1337 answers a need for E-sports Enthusiasts who not only want to express their love for gaming, but also enjoy a brand and quality that is optimized for high performance in-game and in life” says Kate Koh, Chief Operating Officer.
E1337 will be launching 7 items from their Signature Collection that includes 2 styles of baseball caps, 2 styles of t-shirts and 3 styles of hoodies. Availability of these items will be in limited production quantity only and released on a seasonal basis.
“We analyzed the lifestyle and environment of serious gamers to optimize both the aesthetics and functionality of our apparel line for E-sports. Similar to a gaming laptop or gaming PC, the E1337 design language, quality of materials and advance customization for performance are all industry leading.” says Lisa Lee, Chief Design Officer.
E1337’s journey as the world’s leading luxury E-sports apparel brand begins at e1337.pro. The Signature Collection will be available in limited quantities every season with new and exciting collections planned for 2021.
E1337 is fully owned by One BC Korea.
About One BC Korea
Founded in 2015, One BC Korea is a capital investment firm that bridges the opportunities between traditional finance and cutting edge technology.
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